Dear Chicco, about your advert …

After my 3.40am wake up on a Saturday morning I like to watch some Dawson’s Creek on Sony TV. In between the sickly sweet, utterly false, utopian, fictional drama – I have become aware of your advert. This one …

I feel we need to have a little chat about it.

The woman in it appears to be well rested, her hair is done and she has a lovely face of make up. Where are her bags? Where are her wrinkles? Where is the mascara smudged across her pale, sleep deprived, dry, pained face? Where are her roots? Why isn’t her hair matted and greasy? Why does she appear to have showered in the last day? Why does she look so happy? Why doesn’t she look like an extra from The Walking Dead?

Why is the baby dressed in a clean, white baby grow? But more importantly, why is he sleeping soundly? He appears to be fast asleep. If this is the case – why is his mother awake? And if she is awake why isn’t she on Twitter, glugging coffee, brushing her teeth, watching Judge Judy and frantically rubbing baby wipes under her arm pits (all at the same time)?

Where is the bedside table of crap?

Including:
Several used baby wipes
Sick covered muslins
Three cold half cups of tea
A large glass of orange squash
Several packets of wipes
nappies
Chocolate digestives
a take away pizza box
Tissues (used and unused)
a TV
dust covered books
a breast pump
dirty baby bottles
one red wine stained wine glass
Some empty packets of quavers
Gripe water and saline solution
pain killers
a half eaten lemon drizzle cake

Why is her other half hugging her? Why is he sleeping? Why is he also happy? Where is his beer gut, grey hair and furrowed brow? Why is he in the same bed as her? Why isn’t he in a separate room? why isn’t he snoring?

Most importantly, why is she not spitting at him through gritted teeth “It’s your fucking turn you fucking arse hole!”

Now I know what you’re thinking – it’s an advert. Adverts are supposed to sell us the ideal – the dream. But I fear you are treading on thin legal ground here. Aren’t there some rules about false advertising?

I don’t worry for myself – I am a mother of two. I’m experienced. I am worried about the new parents to be – they might stumble across your advert after some love making and a lie in. Over their eggs Benedict and bucks fizz they might say “oh look sweetheart, doesn’t that look great?” “Yes pumpkin” he will reply, “let’s buy that!” and they will look forward to the day they will resemble the folks in your ad.

Over nine months later they might come knocking on your door asking for a full refund because daddy’s new nickname is ‘useless tit’, they haven’t slept in thirty six hours, and he’s spent the last four hours Googling “why is my baby crying” and “flights to Peru” on his iPad.

Can I suggest you just dial it back a tad?

First off – put the man in a separate room. The last thing she needs is to have to deal with a large sweaty, snoring lump hogging the bed and the duvet. She needs to stretch out and if he is there and “doesn’t hear the baby crying” in the night the next time you’ll see her will be in a factual documentary about Spousal smothering. The theme tune of which will be “He had it coming” from Chicago.

Next – get rid of the natural lighting and the beautiful sun beams across the sleeping baby’s face. She should have black out ‘blinds in a box’ on her window that she had to buy after her neighbours complained about having to see her walk about with her breasts out wearing only her pants for two weeks straight. The last thing she needs after being awake for fourteen hours is a reminder that it is now day time outside. The lighting should be dimmed with the constant flicker of a mute Judge Judy lighting up the room from the table of crap.

Now make her a bit more realistic. I know she’s got a gorgeous baby and all – but no one is that smug. Keep your actress up for a few days and make her live on a diet of biscuits and toast for a week. Keep making her hot cups of tea and tell her she can’t drink them – don’t let her wash, or brush her teeth for a day or so, tape some earphones to her head and play ‘this is a song that will get on your nerves’ for seven hours and finally slap her across her face with a wet trout for good measure.

Make sure there is a side table of crap.

Lastly – get a baby model with a cold or colic who is wide awake and likes the sound of his own voice.

Yours, sleep deprived mum of two x

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2 thoughts on “Dear Chicco, about your advert …

  1. Haha- yes! Seriously. They should consult mums on these adverts. I’d be much more likely to buy it if someone explained how great it would be not to get out of bed to comfort a screaming baby for the 11th time that night at 3am. Or how, when you finally do succumb to a coma after not sleeping for 3 months straight you wont be a risk of crushing your baby.

    Liked by 1 person

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